FCB workFCB New Zealand was a fast-paced agency environment with a strong portfolio of major international clients. During my time there, we built a close and trusted relationship with Samsung, ensuring consistency and a high creative standard across every campaign touchpoint and asset.
It was a collaborative and ambitious workplace that pushed creativity while teaching the importance of craft, precision, and strong brand storytelling at scale.
Samsung - Capture any moment
A large-scale campaign created to launch the new Samsung smartphone, spanning everything from TVC to OOH and the full surrounding campaign ecosystem. And judging by at least one person I know… it worked. Me. I may not be entirely proud of the purchase decision today, but the truth is — the campaign did its job.
Go here to watch.
