LEGO Work
For the past seven years, I’ve helped creating award-winning work and campaigns seen by audiences around the world. Along the way, I’ve grown creatively, refined my craft, and learned the value of curiosity, collaboration, and strong storytelling.
Here’s some examples of that:
Catching Crooks - the kids way
A campaign using LEGO City police sets and kids imagination to create the ad itself.
This is what happens when you let kids do all the hard work.
Watch here, to see how the ad turned out.
Watch here, to see how it came to be.
Together with a whole lot of awesome people, including Katy Perry, we created this holiday campaign, using kids imagination to help us deliver pressents during that holiday season.
LEGO Holiday Campaign 2022
Watch here, to see how the ad turned out
As part of the team behind The LEGO Group Holiday Campaign 2025, we wanted to create something that felt bigger than just a product campaign. The idea was to celebrate the power of play as a way to reconnect people — bringing warmth, imagination, and togetherness back into the holiday season through storytelling and creativity.
Is it play you are looking for?
Working on the The LEGO Group x FIFA collaboration was about bringing together two global passions: play and football.
One of my absolute wildest rides working on this campaign!
More stuff is still coming out, so can’t talk much about this, but more cool stuff coming… Trust me.
Everyone wants a piece
